AspenClean's Earth friendly cleaning mission
When AspenClean first entered the cleaning industry 20 years ago, prioritizing environmentally friendly practices wasn't the norm. However, our steadfast commitment to minimizing environmental impact has propelled our growth and evolution.
Today, we stand as a leading choice for consumers seeking eco-conscious cleaning services and natural products.
Join us as we explore what sets AspenClean apart in delivering sustainability-focused solutions.
Our green business vision and mission
We make sure the health of your family will never be compromised. Since day one, our primary goal has been to prioritize health and environmental protection by offering alternative choices in the cleaning industry.
Our Mission is to create a cleaner future by providing the highest-quality household cleaning service and products for healthy, non-toxic living and natural environments.
An environmentally friendly cleaning alternative
A concern for the next generation sparked the vision for AspenClean. Our company founders, Alicia and Chris, started to question what sort of impact cleaning with chemicals would have on the health of their young kids.
Independent research confirmed Alicia’s suspicion that bleach is not safe for cleaning around small children. The Environmental Working Group (EWG) reports have shown that chloroform, commonly released as a fume from chlorine bleach, can cause respiratory irritation and asthma.
Further research revealed the negative impact that the production of conventional cleaning products and the use of these cleaning products in the home could have on our environment.
Unfortunately, the cleaning industry at the time did not provide any suitable alternatives - so they created AspenClean.
The impact of cleaning on the environment
Hygienic living space is important for good health, and chemical innovation has helped us rid our homes of germs that pose a threat. But somewhere along the way, the cleaning pendulum swung too far into the toxic sphere, and the chemicals designed to keep our homes healthy were in fact causing more harm to us and our natural environment.
The natural world is already filled with chemicals. The EWG’s Tap Water Database compiled 28 million water records and collected samples from nearly 50,000 water utilities, serving 280 million people throughout all states of America. The results found more than 250 chemicals across all of America's drinking water, with more than 160 contaminants for which the federal government hasn’t set any limits for.
The widespread use and production of synthetic chemicals in the cleaning industry only adds to the problem. Chemicals like Triclosan are used in cleaning products as antibacterial despite being recognized as a hazard to both humans and the environment. The EWG’s Guide to Healthy Cleaning reports moderate concern for human developmental and reproductive toxicity. Furthermore, as an antibacterial, Triclosan can disrupt the balance of ecosystems by killing algae - a key part of the aquatic food chain.
The EWG has also found evidence that Methylisothiazolinone (a synthetic preservative) is highly toxic to aquatic environments and is a known toxicant and allergen in humans. The continued use of Methylisothiazolinone is particularly troublesome because there are effective natural alternatives.
Cleaning companies don’t use natural alternatives because these ingredients are more expensive and put more demand on the production process. Natural preservatives are more vulnerable to pathogens, bacteria and yeast, so more care and cleanliness must be observed during manufacturing.
But the fact is that it is possible, and for the past 18 years, AspenClean has been devoted to seeking out natural alternatives that have a minimal environmental impact. Our products are cruelty-free, vegan, 100% recyclable, and our line of biodegradable, plastic-free products is a big step towards a plastic-free future. We continuously try to decrease the exposure of chemicals to us and into our waterways, fish and other marine life.
AspenClean chemical-free natural cleaners
In the case of preservatives like Methylisothiazolinone, our products use Aspen Bark as a natural alternative despite production challenges. Keeping AspenClean products natural is a pillar of our business, so when the time came to formulate products to be used in the natural cleaning service for consumers, only the finest natural ingredients were considered.
Instead of synthetic chemicals, our natural cleaning products contain ingredients such as Organic Grapefruit Oil for its antibacterial properties and chicory root for a natural shine in our dishwasher pods. All of our ingredients are biodegradable within 28 days and are septic-safe to have minimal environmental impact.
But we don’t only consider the impact of our finished products on the environment. We also consider the environmental impact of our manufacturing, sourcing and processes.
EcoCert® is an internationally recognized certification that guarantees the genuine practice of environmental respect throughout the formulation and manufacturing of a product. It was important for AspenClean to comply with the high standards that EcoCert® has set out, not only as a commitment to the environment but also as third-party certifications, which are also a way to show the integrity of our products to consumers.
Our mission to lower our impact on the earth, of course, extends to the protection of animals. Not only are our products pet safe, but they are Leaping Bunny approved, which ensures that AspenClean products or suppliers do not conduct animal testing.
Working towards zero waste
From the onset, the vision for AspenClean has been to promote health and protect the environment by providing toxin-free and eco-friendly cleaning products and service choices for consumers. Plastic waste is one of the biggest environmental challenges that we face today.
The United Nations Environment Program reported that 8.3 billion tonnes of plastic has been made. Of that, 6.3 billion has already become waste, and if we don’t change our consumption patterns, 12 billion tonnes of plastic will become litter in landfills or the environment by 2050.
For AspenClean, taking action on plastic waste is a logical step towards our corporate value of sustainability. This is why our products are bottled in 100% recycled plastic. Many companies have set 100% post-consumer recycled packaging targets for the future. This is fantastic news for the industry as higher demand for PCR might help alleviate cost and availability challenges; however, we wanted to act now!
We recently launched a line of natural laundry pods and dishwasher pods in plastic-free packaging that uses 100% recycled recyclable and compostable paper. We also refill our cleaners rather than use new bottles in our home cleaning service. This stops up to 50,000 bottles from becoming waste. Our Microfiber Cloths are also environmentally friendly as they can be put into the washer and dryer and reused for years.
Our modern lives constantly put pressure on our earth, and as a socially and environmentally responsible business, we are constantly looking for ways to continue to lighten our ecological footprint. We hope to integrate more PCR in the packaging of future products and are working towards creating refillable options, such as our dish soap refills (launched in 2024) for consumers as well as ‘by-the-gallon- offerings for local businesses.
And, if you ever want to know more about our eco-friendly products or tips, don’t hesitate to check out our blog!
